Our Story
After 30+ years scaling first-to-market products at Jawbone, yurbuds/Harman, TrackR, Neato Robotics, Bragi, running my own manufacturer's rep firm, buying and selling an elevator company, and more — growing companies to $100M and beyond while building global teams and category leadership — I saw the same pattern everywhere: sales organizations drowning in generic outreach, high turnover (50%+ in SaaS), and buyer fatigue from AI spam.
Introduction
Why I started Amplify Intelligence AI
That’s why I launched Amplify Intelligence AI. I wanted to give founder-owned and PE-backed companies (especially in manufacturing, SaaS, audio/tech, and retail) something no one else was delivering: a hands on fractional CRO who actually knows how to utilize AI Tools into proprietary workflows that make sellers more efficient while making leaders better coaches. Other companies are starting this process from the beginning and need experience leaders that embrace AI.
Proprietary Edge
Our secret weapon is the R-IQ (Revenue Intelligence Quotient) — a proprietary AI evaluation tool that instantly scores your sales team, process, buyer relationships, tool stack, and market positioning. It scrapes the internet for real clues, builds personalized talk tracks, and shows exactly where AI can amplify (not replace) human connection.
Leadership Philosophy
At Amplify we live by a simple belief: AI should amplify human excellence, never replace it.
• Coaching & mentoring come first — we reduce layers of management so leaders spend time developing people, not chasing reports.
• Relationships are everything — we teach teams to deepen economic-buyer and champion connections, demonstrate real value, and ensure customers maximize the ROI you deliver fully utilizing MEDDICC sales process.
• Human-centric AI workflows free your team from mundane research often taking shortcuts. Utilizing AI provides critical data points allowing sellers to focus on genuine conversations that close bigger deals, increase win rates, and slash churn.
Business Outcomes ... What Really Matters!
Predictable revenue growth, lower turnover, stickier customers, and higher valuations — all while keeping the human relationships that built your business in the first place.