About Grant

After 30+ years scaling first-to-market technology products at Motorola, Jawbone, yurbuds/Harman, TrackR, Neato Robotics, Bragi, among others. I've founded my own manufacturer's rep firm, bought and sold an elevator company, and more — helped grow early stage companies from $100M to $3.2B while building global teams and category leadership — I saw the same pattern everywhere: sales organizations drowning in generic outreach, high customer and employee turnover (50%+ in SaaS), and buyer fatigue from generic spam not to mention lazy sellers using canned email sequences and talk tracks pretending their message and approach was unique.

Introduction

Why I started Amplify Intelligence AI

That’s why I launched Amplify Intelligence AI. I wanted to give founder-owned and PE-backed companies across industries, something no one else was delivering: a hands on CRO that knows how to utilize AI Tools / Agents to modernize sales processes driving sellers efficiency helping managers become leaders & mentors. Other companies are starting this process from the beginning and need experience leaders that embrace AI. The result was a system: R-IQ for intelligence before every conversation, and SOAP to make sure strategy cascades from the boardroom to the frontline in actionable ways.

Proprietary Edge

Our secret weapon is the R-IQ, a 53+ data point intelligence dossier on your prospect — their company, market position, competitive landscape, leadership signals, financial indicators, and the questions most likely to resonate in your specific conversation.

Leadership Philosophy

At Amplify we live by a simple belief: AI should amplify human excellence, never replace it.

Coaching & mentoring come first - we reduce layers of management so leaders spend time developing people, not chasing reports.

Relationships are everything - we coach teams to deepen economic-buyer and champion connections, demonstrate true and measurable value, and ensure customers maximize the ROI we deliver prioritizing a formal sales process (MEDDICC)

Human-centric AI workflows - Free your team from mundane research often taking shortcuts. Utilizing AI provides critical data points allowing sellers to focus on genuine conversations that close bigger deals, increase win rates, and slash churn.

Business Outcomes ... What Really Matters!

Predictable revenue growth, lower turnover, stickier customers, and higher valuations — all while keeping the human relationships that built your business in the first place.

About Grant Hanson

Grant Hanson is not a consultant with a playbook. He's an Executive MBA educated and former CEO and CRO who has built revenue organizations, scaled companies globally, pitch PE and VC firms for funding rounds, navigated exits, launched category-defining products, installed new teams, systems, and tools. Sometimes he's had to rebuild stalled sales and marketing engines — around the world and covering more than 30 years at the top of the org chart.

He founded Amplify Intelligence AI because after three decades of doing this work, he saw the same gap everywhere: companies with real growth potential, stalled by strategy that never reached the frontline, sales teams without a consistent process or mentors, and underutilized sales tools, including new very expensive AI tools. A huge gap is that lack of coaching provided to Directors and VP's within organizations that think because they were effective sellers, they will be great leaders. That is definitely NOT a good assumption without providing mentors to your leaders.

So he built a system to fix it.

The Background

Grant Hanson has spent 30+ years building revenue engines for companies that needed more than a plan — they needed someone who could lead from the front.

His career spans consumer electronics, SaaS, manufacturing, distribution, and beyond. He's scaled organizations from early-stage startups to $100M+ in revenue, built and managed teams of 125+, and launched products and companies into more than 50 countries — establishing global distribution networks, MAP pricing strategies, and Rep Firm partnerships along the way.

Grant has worked with and inside some of the most recognizable names in tech and consumer hardware — Motorola, Jawbone, yurbuds (acquired by Harman International), TrackR, Neato Robotics, and Bragi — driving category-creating growth and building the go-to-market strategies that differentiate and win. In SaaS, he led top-performing sales organizations at Paycor and Kinetic Global. He also built LFT Marketing for a decade, his own manufacturer's rep firm, helping dozens of startup brands break into retail with first-of-kind technology and as well as established powerhouse brands.

He's bought and sold an elevator company. He helped a friend launch a crowdfunded consumer electronics startup. He has never met an industry he couldn't learn fast and compete in.

That breadth isn't a distraction — it's the point. Grant's superpower is plugging into any company, reading what's broken, and building elite sales teams, sharper processes, and smarter tools to drive real growth.

Amplify Intelligence AI was built to bring that experience — and the AI tools that amplify it — to founder-led companies who are ready to stop guessing and start winning.

What Grant Brings

What Comes With the Engagement

Fractional CRO with full operator capability — strategy through frontline execution

R-IQ: 53+ data points per prospect before every meeting — customized discovery guide included

SOAP: Strategy on a Page — cascaded from mission level to daily rep activity

GRA: Growth Revenue Architecture plan and Playbooks

AI tech stack flexible for Small Business, Mid-Market, and Enterprise clients including Perplexity Enterprise Pro, Claude, NotebookLM, Gemini, Grok, HubSpot/Salesforce, LinkedIn Sales Navigator, Telegram, Fathom AI, n8n automation, and more.

A broad network of fractional specialists partners (CFO, CMO, COO) available for expanded engagements as needed

Amplify Human Excellence

AI should amplify human excellence — not replace it. Every tool, every workflow, and every coaching conversation is designed to make your people better at the fundamentally human work of building relationships, earning trust, and creating value.

Revenue Leaders should be actively involved in revenue generation and retaining key accounts. To compete today, companies need player / coaches that demonstrate winning culture and behavior.

Grant is a seasoned professional who understands the importance of relationships as much as short-term sales results. His experience and ability to listen and build custom strategies and tactics sets Grant apart

Eden Goldberg, President, The Concord Shop

★★★★★