R-IQ - Revenue Intelligence Quotient
Pronounced "Rick." Built to change the conversation before it starts.
Most salespeople walk into a discovery call with a LinkedIn screenshot and a list of generic questions. R-IQ changes that entirely.
Before every meeting, R-IQ generates a 53+ data point intelligence dossier on your prospect — their company, market position, competitive landscape, leadership signals, financial indicators, and the questions most likely to resonate in your specific conversation.
You don't show up knowing a little about them. You show up knowing more than they expect anyone to know.
The Problem R-IQ Solves
Buyer fatigue is real. Inboxes are flooded with generic sequences that prospects route straight to spam — even when they actually need what you're selling. The answer isn't more volume. It's more intelligence.
Step 1 — Company + Contact Intelligence
Industry position, revenue signals, recent news, leadership changes, hiring activity, and tech stack analysis. Built before you dial.
HOW R-IQ WORKS - 3 STEPS:
Step 2 — Competitive Landscape Mapping
Who else they're evaluating, what those competitors are saying, where you have a clear and defensible advantage in this specific conversation.
Step 3 — Discovery Guide + Talk Track
A customized call guide built around their specific situation - not a generic script. Questions that resonate by persona and industry. Angles that land.
THE RESULT:
The prospect says "how did you know about that?" That moment — when they realize you did your homework — is when the conversation shifts from vendor evaluation to peer-level dialogue. That's where deals get made and a trusted advisor / thought leader is earned.
R-IQ IS INCLUDED IN:
Outside CRO and Inside CRO engagements (standard)
A Custom Version for Clients is available as a standalone service for sales teams
53 data points per prospect
Delivered before every meeting
Competitive intelligence included
Talk track customization per account